Feature deep-dive · Insights

Firm CRM: Pipeline, lifecycle, and BD in one dashboard

Track business development, matter lifecycle, firm activity, and lead pipeline — with dashboards that update in real time from the data you're already entering in Sque.

Harmeet S.Mar 17, 20266 min read

CRM built from your real data

Most CRM tools require manual data entry to stay useful. Firm CRM in Sque builds itself from the data you're already entering — matters, contacts, billing entries, and activities — so the pipeline reflects reality without extra work.

Five dashboard tabs

TabWhat it shows
DashboardHigh-level summary: matters opened/closed, revenue, BD activity
ContactsFull contact list with relationship stage and last interaction date
MattersAll matters with status, assigned team, and billing summary
Matter LifecycleFunnel view: prospect → active → closed per practice area
Firm ActivityTimeline of actions: emails sent, meetings logged, matters opened
Lead PipelineKanban of BD prospects moving through pipeline stages

Pipeline stages

The Lead Pipeline tab tracks potential clients through custom stages.

  1. 1

    Open Firm CRMLead Pipeline.

  2. 2

    Drag a card between stages — Lead, Proposal, Negotiation, Won, Lost.

  3. 3

    Add BD notes directly on the card — visible to the whole team.

  4. 4

    When a lead converts, click Create matter to link it directly.

FAQ

Who can access Firm CRM?

Users with CRM & Insights permission. Admins grant this in Settings → Roles.

Can I customise pipeline stages?

Not yet — custom stages are on the roadmap. Current stages (Lead → Won/Lost) are fixed.

Is CRM data exported anywhere?

Export to CSV from any table view. API export is on the roadmap.

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